The UK’s first child and pet-friendly lawn fertiliser stormed the tills following its launch and later in the year helped Westland achieve the coveted Sword of Excellence at the GIMA Awards.

Retailers will benefit from even more growth in 2018, thanks to the second year of a highly successful integrated product campaign with £1.5m investment. This will spread the message further and wider, including TV, print and digital advertising featuring the much-loved Lawnman.

Over 11m households have a lawn, yet many are put off using chemicals, specifically families and pet owners. Westland SafeLawn was launched to overcome this, signalling a real opportunity which has come to fruition throughout 2017.

Westland Safe Lawn is a unique and organic fertiliser with added lawn seed, made with natural ingredients. It nourishes lawns, greening them up within a week and then continues to feed as it naturally breaks down. It helps grass grow and outcompete moss and weeds and also contains special naturally-occurring bacteria which breaks down dead moss and thatch, returning nutrients to feed the grass.

Its formula guarantees results, a green, lush and thick lawn, with healthy grass from root to tip!

Daniela Constantine, Brand Manager for Westland Horticulture, said: “Last year we promised to open up the lawncare category and generate more sales by encouraging parents and pet-owners to apply Westland SafeLawn to their lawns.

“We’ve had a fantastic first year. The product has become a real best-seller and has been recognised by the industry through the GIMA award judging. Next year we will be spreading the message even further and wider. Make sure you get stocked up on this one well in advance of Spring 2018.”

New for 2018 we’ve created a video to explain more about how SafeLawn works. Take a look at this or watch the TV advert again at gardenhealth.com/westland