In This Issue
Glee opens in the morning - and there's so much to see
Green Heart delivers Glee visitors a spectacular welcome
Glee New Product winners will be announced at 10:00am Sunday morning
Johnsons Lawn Seed wins the race to raise funds for Greenfingers
Kelkay to launch 107 new products at Glee 2014
Nordic's easy-care Pergodas make debut
Innovation and versatility from Tildenet and Haxnicks
Gardenonaroll set to launch two new products
Apta launch unique lightweight planter concept
Gardman develops premium wild bird care brand ‘The Ernest Charles Co’
New and expanding ranges from Whitefurze at Glee
95 years of bulb growing at Taylors and now they're going all "Bake Off"
Charles Bentley to launch premium brushes range
GardenDeal app: the mobile loyalty scheme for garden centres!
It’s a rake, Jim, but not as we know it…
Win a day's design consultation from Catering Design Group
New waterproof accessories brand to showcase at Glee
Stax launch new Ambassador ranges at Glee
New cordless garden tools go head to head with petrol rivals
Outside decor from Home2Garden
Family run business will deliver inspiring environments
Log this: a warm welcome awaits at HOTMAX
How Garden Centres win the Coffee Shop War
Karcher unveil ‘chore-free’ watering range
Norfolk Leisure bring a touch of festive glitter to hall 17
Now there's a Rootgrow pack for evergreens
Westland Horticulture to showcase new range at Glee
More would visit garden centres if coffee was better says survey
Buyer Connect: let the power networking begin...
Don't rest on your laurels...promote them in red and green pots
Neudorff gear up for UK expansion
Giraffe sculptures take a bow at Glee after Tour de France appearance
Smart Solar to re-launch as Smart Garden
Glee Food & Catering Zone helping garden retailers grow profits
Free Glee Daily News and Free Glee Catalogue
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More would visit garden centres if coffee was better says survey

New research suggesrts that one in three people would visit a garden centre more often if the quality of coffee was better.

The survey of 1,100 UK consumers by Glee exhibitors  UCC Coffee UK & Ireland (17T53), found that quality is also the most important factor for consumers when deciding whether or not to buy coffee at a garden centre. After quality, the coffee shop environment, speed of service, price and ethical accreditations influence people’s decision to purchase the most.

The results showed that a good café or coffee shop is key to getting consumers through the doors, with 32% of consumers visiting a garden centre to both browse and visit a coffee shop on their last visit.

Grabbing a coffee at a garden centre is becoming increasingly popular, with 25% of people saying they purchased a coffee there in the last three to four weeks. In fact, one in ten said they only went to visit the coffee shop or café.

Phil Smith, UCC’s category manager, says coffee now makes up 87% of all hot beverage sales in garden centres. “Our research has revealed that it is more important to the consumers’ experience at garden centres than any other leisure destination, including art galleries, museums farm shops and visitor attractions,” he said. Four out of ten consumers now expected great quality coffee in garden centres, giving operators a huge opportunity to drive revenue and repeat business.

Other results showed that the primary reason for buying a hot beverage is “functional”, with 26% of coffee consumers needing a refreshment. But, almost half (49%) of hot beverage purchases at garden centres are indulgences – relaxation (22%), taking a break from shopping (21%) and meeting friends (15%).

When it comes to the most popular coffees, cappuccino comes out on top (23%) with latte (21%) and americano (17%) completing the top three.

The research of 1,100 coffee drinking consumers was commissioned by UCC Coffee UK & and conducted by Allegra Insight in August 2014. UCC Coffee UK & Ireland surveys consumers each quarter to keep its customers up-to-date with the latest market trends and provide insight to add value to their customers’ businesses.

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