In This Issue
Johnsons Lawn Seed's new formula to ensure continued growth of best sellers
Gardman launch 'owner's manual' for Moulton Mill
Kelkay MD Antony Harker joins the casualty list
The Tildenet Group appoints Edward Cantle as Retail Sales Manager
New-look pre-packs catch the eye at Taylors Bulbs
The world's finest garden rooms, now under your own brand name
Come and meet the Iron Man at Glee!
Gardman's extended Garden & Home range turns on the style
Heritage Birdhouse Collection hit the right note with visitors to the Deco-Pak stand
Bord na Móna launches new 'single brand strategy' at Glee
Adam Wigglesworth becomes HTA President at Glee
Glee New Product Awards 2015 results
Bring back the joy of gardening with Gripeeze
Green Digit win the second GIMA Innovator’s Seed Corn Fund
It's time to Go Wild again says Peckish
Clever, functional and unique gift ideas from Forked Up Art
Lows unveil unique designs for classic pieces
Twool – rare breeds have their uses
Kiln dried logs are a hit for CPL
Glee Buyers Power List 2015: and the winners are…
Westland 'Sow Smart' sets out to revolutionise tomato growing
Tarmac launch new range of gardening products
Handy Distribution prove that Gardena products are frost-proof
Woodlodge launch Heritage Bistro set
Fruity pouffe wins Glee's garden leisure new product award
Award means Baksaver Barrow is Glee's best new bit of kit
Melcourt SylvaGrow...RHS endorsed and a Glee winner
Petface's fresh approach to the bird sector wins award
Spear & Jackson - something for any ‘occasion’
Acclaim for Hozelock's hi-tech watering solution
Raspberry ‘Ruby Beauty’ wins new product award
Small is beautiful at Vivid Arts
Findlaters discover a 'new niche'
Natural seeds, herbs and plants to enhance meals
Smiemans Projecten announce two new contracts at Glee
Trans-Continental launch Terra Flame Outdoor Collection
Miracle-Gro 'Gro-ables' make it easier to grow your own
La Hacienda to distribute stylish Artevasi pots and planters
Peter Rabbit...now screening on the Treadstone stand
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Johnsons Lawn Seed's new formula to ensure continued growth of best sellers
Stand 18H26-K25
Market leading lawn seed supplier Johnsons Lawn Seed is re-launching its bestselling General Purpose, Tuffgrass, Quick Fix and Quick Lawn products with a new formula at Glee 2015.

Set to stimulate further profit growth for retailers in 2016, the mixtures have all been improved to ensure quicker germination and establishment, in lower temperatures. The newly formulated bestsellers also now have a higher tolerance to drought, are designed to develop greener lawns, and require less fertiliser and watering than standard grasses.

The newly reformulated mixtures are a result of Johnsons Lawn Seed's commitment to developing innovative products, supported by an extensive grass research and breeding programme. With parent company DLF Trifolium supplying the top sporting venues and world class tournaments, the new formulations have already been successfully implemented and are now ready to once again win over a wider consumer audience.

The improvements that have been introduced bring popular existing tried and tested products fully up to date to match more recent additions to the brands portfolio, and feature the following benefits:

  • Quicker germination and establishment - shoots can now appear in as little as 4 days, and grass can be maintained without any extra mowing
  • Ability to sow at even lower temperatures -  as low as 3°C thanks to advancements in DLF's developmental research into ryegrass varieties
  • Improved colour - greener all year round
  • Better drought tolerance - deeper root systems mean less reliance on sprinkler systems
  • Less water and fertiliser needed - stronger roots mean stronger, healthier and greener lawns

Johnsons Lawn Seed's consumer manager Guy Jenkins says the reinvigorated mixes being launched at Glee this year will be great news for retailers. 

"At Johnsons Lawn Seed we are committed to constantly improving our products, and this year we have focussed on top performing products that are already highly rated by consumers and retailers alike.  The new formulations all feature the very latest in grass seed technology, enabling consumers to have greener lawns year round with the minimum of fuss, as well as making repeat sales even easier for the retailer."

Find out more

To find out more about Johnsons Lawn Seed, visit www.johnsonslawnseed.com, email consumer@dlf.co.uk, or telephone 01386 791113.

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