In This Issue
Johnsons Lawn Seed's new formula to ensure continued growth of best sellers
Gardman launch 'owner's manual' for Moulton Mill
Kelkay MD Antony Harker joins the casualty list
The Tildenet Group appoints Edward Cantle as Retail Sales Manager
New-look pre-packs catch the eye at Taylors Bulbs
The world's finest garden rooms, now under your own brand name
Come and meet the Iron Man at Glee!
Gardman's extended Garden & Home range turns on the style
Heritage Birdhouse Collection hit the right note with visitors to the Deco-Pak stand
Bord na Móna launches new 'single brand strategy' at Glee
Adam Wigglesworth becomes HTA President at Glee
Glee New Product Awards 2015 results
Bring back the joy of gardening with Gripeeze
Green Digit win the second GIMA Innovator’s Seed Corn Fund
It's time to Go Wild again says Peckish
Clever, functional and unique gift ideas from Forked Up Art
Lows unveil unique designs for classic pieces
Twool – rare breeds have their uses
Kiln dried logs are a hit for CPL
Glee Buyers Power List 2015: and the winners are…
Westland 'Sow Smart' sets out to revolutionise tomato growing
Tarmac launch new range of gardening products
Handy Distribution prove that Gardena products are frost-proof
Woodlodge launch Heritage Bistro set
Fruity pouffe wins Glee's garden leisure new product award
Award means Baksaver Barrow is Glee's best new bit of kit
Melcourt SylvaGrow...RHS endorsed and a Glee winner
Petface's fresh approach to the bird sector wins award
Spear & Jackson - something for any ‘occasion’
Acclaim for Hozelock's hi-tech watering solution
Raspberry ‘Ruby Beauty’ wins new product award
Small is beautiful at Vivid Arts
Findlaters discover a 'new niche'
Natural seeds, herbs and plants to enhance meals
Smiemans Projecten announce two new contracts at Glee
Trans-Continental launch Terra Flame Outdoor Collection
Miracle-Gro 'Gro-ables' make it easier to grow your own
La Hacienda to distribute stylish Artevasi pots and planters
Peter screening on the Treadstone stand
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Bord na Móna launches new 'single brand strategy' at Glee
Stand 18L10-M11

Following its recognition as Best Buy by consumer ratings magazine, Which? Gardening in the raising young plants category, Bord na Móna UK has launched a completely new peat to peat-free range at Glee 2015 all under the Bord na Móna Growise brand. 

With raising young plants traditionally the most challenging area for peat-reduced and peat-free growing media, the consumer acknowledgement of excellence which outstrips all types of alternative growing media in this sector has prompted the move.  

The new Bord na Móna Growise brand, which benefits from bright, freshly designed colour coded packaging, encapsulates the company’s single-minded commitment to best in class consumer satisfaction. Its range of growing media and soil improvers offers the perfect combination of peat-free and peat-reduced, including specialist blends, all from one reliable source.

The single brand strategy will be delivered with the full backing of the massive resources, technological innovation and marketing support of the premier global supplier in this category, combined with the tight knit and fleet of foot accessibility of the UK sales team. 

Head of Consumer in the UK, Charles Farmer said: “A single -minded and well supported proposition like this, backed wholeheartedly and delivered with absolute efficiency on the ground adds up to a great opportunity for UK garden retailers of all sizes and profiles.”  With the Bord na Móna winter and summer fuels range available through the same channel, this adds up to a raft of benefits from a company that can really deliver growth.

The Bord na Móna Growise brand will cover all the peat-based and peat-free growing media and soil improver bases. The new range includes peat-based and peat-free multipurpose growing media and peat-free Chelsea Mix as well as specialist blends such as ericaceous, sowing and cutting, rose, tree and shrub and tub and basket as well as a John Innes range, a grow your own collection and a selection of peat-free soil improvers. 

The launch benefits from a new catalogue, a new website and a full trade and consumer promotional programme with multi-buy promotions across all Bord na Móna’s core horticultural products throughout the season.  

Charles Farmer continued: “The Which? recognition has been great news for us, acknowledging as it does our superiority in terms of quality and consistency across the peat to peat-free spectrum from a consumer point of view.  

"Add to that our reputation for reliability of supply for retailers and we are confident that the new Bord na Móna Growise range ticks all the boxes for consumer and retailers.  Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and whatever their preference in terms of peat and peat-free.”  

Bord na Móna UK trades peat–reduced and peat-free growing media and soil improvers through garden centres nationally and is the largest own brand supplier of compost and bark in the UK.  It is part of the Bord na Móna plc, which specialises in eco-fuels, growing media, recycling, resource recovery and renewable energy.
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