See us at Glee 17R58





In This Issue
Kelkay launch exclusive RHS Gardeners Collection
More hot NEW collections launched by BRIERS!
Deco-Pak introduce the Eastern Stone Co. natural sandstone range
Get potatoes out early urge Taylors
Mainframe starter kits are a big hit for Tildenet
The world's finest garden rooms, now under your own brand name
Bord na Móna launches new 'single brand strategy' at Glee
Zest 4 Leisure unveil their impressive 2016 range
Football crazy: Euro 2016 promises sales bonanza
Garden centre bosses turn up on crutches
Miracle-Gro boss flies in to brief work force
Colour and innovation in the Green Heart
More ‘Key Essentials’ to help build houseplant sales
Lovania Nurseries extend the season with impulse colour
First time exhibitors with lots of offer
Glee's Top 100 chart offers clues to what's hot
Buttacup launches at Glee
Winner of the Trolley of Booze
Glee New Product Awards 2015 - Winners revealed
Squires to donate carrier bag tax to Greenfingers
Petface take a 'fresh look' approach to the bird sector
Glee 2015 gets off to a fantastic start
Leaders for Change addressing the needs of the internet-preference shopper
Town & Country new look hits the spot
Green Digit win the second GIMA Innovator’s Seed Corn Fund
Fiskars launch their new Light range
Merchandising should tell a story says James Wong
Premier Decorations offer luxurious European alfresco cooking
Drinks giant Halewood courts garden centres with festive offer
Glee Daily News team on hand to bring you all the news
Contacts for new stories

Editorial Contacts:
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mike.wyatt@tgcmc.co.uk
trevor.pfeiffer@tgcmc.co.uk


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Petface take a 'fresh look' approach to the bird sector



“Petface’s client base is driven by an emphasis on design, and they expect more from us than our competitors,” says Adam Bowler head of Bird development.

Adam’s experience within the trade, now driven by Petface’s shared passion for design, has been the platform for Adam to develop Petface’s new and exciting 'Wild Bird Range'.

The 80 new product lines are dominated by the ‘Loktop’ Bird feeders that generated fantastic feedback during their initial trials and now Petface are expecting the same enthusiasm from their customers.

“We recognise this is an enormous market, supplied by some large and established players so we didn’t want to rush in. We had to get this right!

“Our philosophy is to make ‘Wild Bird’ more appealing; not only for the experienced consumer, but also for the new younger market who already have pets but want to understand more about bird feeding and have the budget.

"We’ve taken a 'fresh look' approach to Bird that we believe is interesting, easy for consumers to navigate, and looks incredible when merchandised, it really 'stands out' particularly on our Petface stand.

“At GLEE 2015 we will be unveiling an exciting, dynamic, and interactive point of sale not to be missed!”

The full range is available to 'touch and feel'  on stand 18M30-M31.

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