In This Issue
Lets get Floral on Thursday at Glee for Greenfingers
Complete redesign of La Hacienda brand
Burgon & Ball at Glee: a respected brand with productive partnerships
Apta expands successful Interiors pot range
Fiskars’ brand new Norden Axe range
Introducing Zest 4 Leisure's stunning new products for 2020
Briers brand gets a 'Smart Makeover'
Johnsons Lawn Seed to celebrate record season as the company marks its 200th anniversary
TRIXIE's debut at Pets at Glee
Bord na Móna to launch entirely peat-free brand
Woodlodge to launch Down to Earth – a stylish range of quality plant supports and gardening accessories
Encouraging greenfingered children the aim of Taylors Bulbs
SBM Life Science Ltd: leading their team to the shop floor and the consumer
The bird food that Europe banned is back!
20/20 Vision for Spring 2020 from the Patio Black Spot Removal Company Ltd!
Primeur prepares to show their award-winning range at Glee 2019
Town & Country to launch new range of Cloggies
Introducing Pentik’s Nordic Lifestyle Concept to the UK market
Fordingbridge to showcase exciting work
Unveiling the next generation of Organic Slug & Weevil Controls
Enhance your customer experience with RDA
Hygeia to expand UK offering for garden retailers
The organic way to clean paths, patios, farmyards and more
Doctor Organics: The Organic Solution
The Willow Wand joins The Retail Lab at Glee
Sales growth and investment for Bloomin Amazing
ESA Sales debut brand portfolio at Glee
Azpects’ EASYGarden Makes Gardeners’ Lives Easy
Concession opportunities for prestigious handbag brand
Pure fantasy from Fountasia
Raise the bar with EKJU
Showcasing the future of garden retailing
New Product Showcase, in association with GTN, head up a packed awards programme
Glee Buyers Power List 2019: the shortlist
PAWExpo to launch in 2020
Introducing ‘The Marketplace’ at Pets at Glee 2019
Join the Retail Lab and Discovery tours
Glee looks to a plastic-free future
Power of One comes to Glee
International Buyers’ Centre to be hosted by Gardenex
GIMA Business Village
Glee Innovators Zone
Seminar content, in association with the HTA
The Great British Growing Awards
Green Heart
Vegans and organic gardeners drive demand for natural garden products
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
GIMA Innovators’ Seed Corn Fund 2018 winners – one year later
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...

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The Willow Wand joins The Retail Lab at Glee

The Willow Wand ticks so many boxes for current and future trends making it a strong contender for most of the themes shaping the content within the 2019 Retail Lab at Glee. 

 

Top of the list is one of the main themes entitled ‘Do it Yourself- and have fun’ and its ‘Do Nothing Garden’. Planting of the Willow Wand couldn’t be quicker or easier: no digging needed, simply insert into the soil or compost, firm well, water… and walk away! Within as little as six weeks the stunning symmetrically woven living stem magically sprouts a topiary crown. Just water the base and trim the top for a real conversation piece.

 

Whilst our Wands can’t manage the conjuring trick of saving the world singled-handedly, it’s certainly giving it an incredible go. Nurturing Nature – the second theme of the Retail Lab in 2019 - is right at its core.

  • Grown sustainably on precious wetland habitats here in the UK, using the age-old practice of coppicing.
  • Handcrafted into living but dormant Wands so no heavy pots to transport to or from the garden centre.
  • One of the very top wildlife friendly plants in the garden once planted

The Willow Wand really has put a superb modern twist on the most traditional and nature-friendly of native plants.  Whether planted in traditional garden settings or providing inspiration for the urban green city, the Wand can help blur the lines between the outdoors and indoors when grown on patio, decking or terrace, either as specimen plants or startling standard hedge dividers to flexibly delineate spaces.

 

And if all that wasn’t enough, the Wand is simply perfect in the Plant Gift Shop – another exciting concept within the Retail Lab during 2019. With ultimate portability, innovative concept design, and a range of price points, it makes a fantastic impulse purchase or gift, either in its own right or paired with added value lines such as decorative containers.

 

Strong branding and marketing presence help drive demand and our striking self-contained trolley display unit seals the deal. Fully merchandised and taking up less than 0.5m2, simply roll into position and start selling!


About Willow Wand

 

Hardy Willow Wands are hand-crafted in the UK from nine living willow stems, each expertly selected by the company’s master weavers. The finished product – a stunning symmetrical wand that forms an eye-catching feature in any garden – is woven by hand with impeccable accuracy and skill.

 

Stems of the Willow Wand remain fixed at the same height, but over the years they’ll graft together and become one single willow trunk, while retaining a beautiful twisted decorative effect.

 

In as little as six weeks after planting, decorative stems of the Willow Wand will have grown a delightful topiary crown. All gardeners have to do is trim the crown into any desired shape – no expertise is needed. Wands create wow factor when planted as a centre piece, in groups or to form standard decorative hedging. They’ll thrive in sun or shade.

 

For more details call 0330 120 0604 or email info@willowwand.co.uk

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