The Wild Bird Range was an instant hit when it was unveiled to visitors to the Petface stand and the team were celebrating winning a new product award for the Loktop 2 Mealworm Feeder.

“Petface’s client base is driven by an emphasis on design, and they expect more from us than our competitors,” says Adam Bowler head of Bird development.

Adam’s experience within the trade, now driven by Petface’s shared passion for design, has been the platform for Adam to develop Petface’s new and exciting 'Wild Bird Range'.

The 80 new product lines are dominated by the ‘Loktop’ Bird feeders that generated fantastic feedback during their initial trials and now Petface are expecting the same enthusiasm from their customers.

“We recognise this is an enormous market, supplied by some large and established players so we didn’t want to rush in. We had to get this right!

“Our philosophy is to make ‘Wild Bird’ more appealing; not only for the experienced consumer, but also for the new younger market who already have pets but want to understand more about bird feeding and have the budget.

"We’ve taken a 'fresh look' approach to Bird that we believe is interesting, easy for consumers to navigate, and looks incredible when merchandised, it really 'stands out' particularly on our Petface stand.

“At GLEE 2015 we will be unveiling an exciting, dynamic, and interactive point of sale not to be missed!”