In This Issue
Glee opens in the morning…and there’s so much to see
Briers invests for growth this Glee
Johnsons Lawn Seed introduces tomorrow’s lawn seed, today
A new approach to aggregates designed to build value and volume in the category
Meet world freestyle pizza champion at Glee
Garland/Worth Gardening launch of over 100 new products
Pot Pal launches first products, the 'Clasico' and ‘Preciosa’
Skinner’s Pet Food exhibiting at Glee
Weber returns to Glee to exhibit full range
Westland launches turn towards natural solutions
Peckish take a natural approach this autumn
Wyevale Nurseries to attend Glee 2016
Patterned pots deliver prize-winning results
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
Green Heart proves to be a popular feature
DJ Turfcare brings organics to Glee
Make more from Raw - Natures Menu to Showcase Premium Pet Food for Cats and Dogs
Bord na Móna GroWise Fertiliser range launched
See the premium range of barbecues from Cadac
Creative Products have evolved
Garden Connect offers unique service
Meadow View Stone – Growth through Ideas and Inspiration
Exciting new House Plant products from PlantWorks Empathy
WAGNER to showcase new electric Fence & Decking Sprayer
Exciting times for family-run AFK Marketing
From kitchen to restaurant and beyond...Whitco Catering & Bakery Equipment have the complete solution
Award-winning Brundle Gardener prepares for biggest Glee exhibition yet
New Bathgate Horticulture Product Range
New: Premium BBQ Briquettes & Premium Starter by Die Kohle-Manufaktur now available in the UK
Breakthrough in safe and effective moss and algae control
EAZYBBQ is totally green using only recycled and eco-friendly materials
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Gardman's growth strategy includes renewed focus on top sellers as well as new brands
STAEDTLER benefits from global partnership with world-famous artist
Excitement builds on the Protek stand
New Spear & Jackson Razorsharp Convertible Ratchet Anvil Secateurs
Visit STV at Glee
Fun and funky pieces from Think Outside
TRAMONTINA CHURRASCO - The original from Brazil.
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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From kitchen to restaurant and beyond...Whitco Catering & Bakery Equipment have the complete solution


That is the message that Northants based company Whitco Catering & Bakery Equipment will be making at Glee.  

Whitco have been designing and supplying kitchens and restaurants for over 20 years and that is a given for the company, but the market today sees more and more not so traditional food offerings popping up in not so traditional environments, and suppliers and food service operators are having to adapt to change rapidly!

The street food trend or “pop-up” has hit an all new high, seeing garden centres and public houses alike maximising their turnover by expanding their current facility or by using neglected or even empty spaces to increase the food offer to their customers.  

Some are situated inside and some in quirky environments such as shipping containers and redundant out-buildings and some just pop-up overnight creating a fun way to dine alfresco.  

Amanda McGreavy, Whitco’s Garden Centre Expert adds “Instant food ‘pop-up’s’ are all the rage these days, we have seen crepe kiosks to hog roasts on the go, noodle bars, Tex--Mex, and of course Pizza and Pasta, choice, smell, theatre and interest attracts more clients and instantly adds more profit without increasing costs”.

Beyond the Kitchen

The kitchen space is also evolving with this change, more central production kitchens are being built to service this trend and others are maximising the productivity of their existing kitchens beyond that of preparing and cooking ahead of peak service times.  The food service operators are incorporating mini central production zones so that other food types can be prepared and cooked ahead for transferring to different areas in the building or somewhere else on the estate and of course outside.

An example of this is pizza and pasta dishes prepared ahead and finished in a different location.

“We all like to dine alfresco, surrounded by beautiful plants and landscaping with the enticing aroma of burning wood and baking pizza, so during the busy spring and summer months when the restaurant is often at full capacity, why not create an instant pop-up Italian Trattoria outside” adds Amanda.

Whitco will be showcasing a wood stone pizza oven inside a branded Piaggio Ape. The concept goes beyond the realms of ridiculous and breaks into something that is truly genius. The Andiamo mobile pizza unit offers a completely unique experience for your customers, aside from the ovens traditional façade the unit itself is nothing less than strikingly noticeable, and its mobility allows you to choose where it ‘pops up’ and when, unlike a fixed oven.

The Andiamo’s oven has been purpose built for use in the Piaggio Ape, light weight and compact with the capability of producing up to 6 pizza’s at a time. The ovens unique design allows it to heat up in a record time of 20 minutes, meaning no starting early doors to fire up the oven!  And it’s also available in traditional wood or our modern gas burner.

Lastly, when not in use park it in the front, in fact anywhere to get people looking and talking about it, the unit is a great billboard and marketing tool for your business.

Pizza and Pasta is only one example of a pop-up food concept; the choice is endless. So why not jump on the street food bandwagon and make your empty space profitable? As well as the Andiamo pizza oven, Whitco will be demonstrating a fully mobile induction cooking station complete with built in refrigeration and extraction, they will be cooking paninis in an innovative high speed panini grill as used by leading high street chains. 

Visit Whitco on Stand 17S50 and speak to our team about how you can enhance your food service or your food and beverage retails sales.  Our services are endless from kitchens, restaurants and coffee shops to wine cellars, artisan bakeries, cheese shops and traditional butchers, even cocktail bars! So let the Whitco team help you add food service to your garden centre, refurbish your existing kitchen and restaurant or just let us share our knowledge and expertise with you so that you too can see the potential beyond the traditional cooking and eating environment.

For all marketing enquiries contact: Vita Whitaker

Whitco Catering & Bakery Equipment Ltd

Tel: 01832 735007 Fax: 01832 734433 Email: info@whitcoltd.com Visit: www.whitcoltd.com

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