In This Issue
Glee New Product Awards 2018 - Winners revealed
Exhibitors face the judges after Glee New Products shortlist is revealed
Toolmaking expertise and trend insight: a winning combination from Burgon & Ball
How to sell aggregates at Christmas
Meadow View Stone – Transforming Garden Centres
Even red wine won't stain A Mir's unique Weather Shield Fabric
Taylors Bulbs giant amaryllis stop visitors in their tracks
New improved Miracle-Gro® Liquid Plant Food
Apta adds to popular RHS range
The Pot Company to launch ‘Anniversary Planter’ in partnership with Thrive
Woodlodge bring beauty of nature to the fore with latest William Morris collection
Briers welcomes Woodland Wilf to his new home
Zest 4 Leisure receives a tide of praise for Noah's Arbour
Elho increases consumer focus
Newspan complete another extension at Henry Street Garden Centre
Primeur launches new display units for their recycled garden range alongside a whole new range of doormats for 2019
The only feed you’ll need - New Super Smart Lawn Feed launched to revolutionise the UK’s gardens
La Hacienda Introduce New Retail Merchandising Solutions to Help Drive Sales
Chase away the winter chills with Coffee Logs, fuel made from recycled coffee grounds
NEUDORFF renames bestsellers
‘Monumental’ performance from the Patio Black Spot Removal Company
Block Blitz showcases expanding product range
Bord na Móna UK: responsibly sourced for a sustainable future
Thousands, yes thousands of products ideal for garden centres and retailers
Go and see RockinColour's four new ranges
Treadstone launches Clip Glove at Glee - no more lost gloves!
Paninis in 45 seconds? Check it out at Whitco!
The Big Cheese Ultra Power – for big pest problems
Get set for Cultivating Retail this Autumn
Tildenet Gardenware: The Home of Quality Brands
RHS Licensees collaborate on distribution of wild bird food range
It's Vital you don't miss out
Vitavia cannot wait to see you all at Glee
Grow Sow Simple inspires new and novice non-gardeners
U-greeny: A brand-new, stackable vertical gardening solution
Interview: The Retail Lab at Glee, in association with the HTA
Glee confirm new 2019 opening days
Glee’s main seminar stage gets the VIP treatment
RSPCA confirmed for Pets at Glee seminar stage
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
Happy Gardening comes to Retail Lab @ Glee, in association with the HTA
Hozelock return to the 2018 Retail Lab at Glee, in association with the HTA
Ivyline to return for 2018 Retail Lab at Glee, in association with the HTA
Woodlodge return to the 2018 Retail Lab at Glee, in association with the HTA
The Great British Growing Awards come to Glee
Glee visitors invited to find out more about the GCA
Glee Daily News and GDPR
Flopro £2m giveaway is garden industry's largest ever
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...

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Hozelock return to the 2018 Retail Lab at Glee, in association with the HTA
 

Launched at Glee 2017, the Retail Lab was a key focal point for the annual garden retail exhibition. Unlike anything before seen at Glee, it was a place to experience the beating heart of the industry, with a view to what the future holds. Combining interactive content, with inspirational product displays and tangible business advice, The Retail Lab cemented itself as a thriving hub of inspiration and knowledge at Glee.

Here we catch up with Carol Wright, UK Marketing Manager at Hozelock, one of the 2017 Retail Lab sponsors, to find out more about Hozelock’s experience and why the company has confirmed its place within the 2018 Retail Lab, in association with the HTA, feature.

What made you decide to become a sponsor of the Retail Lab at Glee in 2017?
We felt the Retail Lab was an unmissable opportunity in that it was important to participate in such a central activity at Glee to be able to connect with the retailers who attend.  The principle of the lab was to demonstrate and signpost activities that could help to drive relevance and excitement to consumers in-store, and to demonstrate how consumers needs are changing, in what is proving to be a very challenging retail environment.  As brand leaders in garden watering, we have a key role to play in helping retailers to participate and engage with the nation’s gardeners.

What products/ranges were included?
We showcased our automatic watering range – Easy Drip, as well as our Cloud and Sensor Controllers.  We also promoted our Plant a Pot for Bees campaign to encourage consumers to plant more bee-friendly pots which have been a huge success and has since been implemented in many garden centres.  Visitors to the Retail Lab also saw our Pure range of natural gardening products, which are an alternative to using chemicals.

How did being part of the Retail Lab benefit your business?
We felt taking part and sponsoring the inaugural Retail Lab at Glee helped us to engage with customers and explain our Plant a Pot campaign, and how well it fitted with forward trends in retailing.  The Retail Lab also provided the perfect launch pad to drive traffic to our stand, so we could have direct conversations with customers.

What advice would you give any other brands thinking of getting involved in 2018?
Make sure you have products or campaigns that work with and complement the trends identified by the Retail Lab.  If you’re not connected in this way, you’ll soon be found lacking!  Go with it and be enthusiastic, it’s a great team effort that helps all the participants.

Have you implemented any of the Retail Lab ideas within your own business? Has it inspired you to think differently about your ranges or how you work with retail customers?
We already had the connections made and the Retail Lab was the perfect way of demonstrating this.  Our Plant a Pot campaign was a perfect fit for the 2017 Re-wilding theme and that grew naturally from our appearance in the Retail Lab.  The concepts also opened up a lot of conversations about the correct format of POS to help retailers and Hozelock communicate these messages in store and allowed us to become more directly involved in our customers’ own marketing activities so we were able to support each other more throughout the season.

What can people expect to see from you at Glee 2018?
We are looking forward to the show in September and will be promoting and supporting messages such as environment, water saving, recycling, connecting with consumers and natural gardening – all a great fit with the Happy Gardening trend identified in this year’s Retail Lab, which will explore the ways that gardening can enhance our lives.

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