The UK’s leading building materials and construction solutions business has returned to Glee to launch its new range of products specifically designed for the garden centre market. And to add a bit of fun to proceedings visitors to the stand (19F50) were being invited to have their picture taken as a gnome...
Visitors got an exclusive first look at the new range of six plastic tubs from Tarmac’s Cement business – a top UK cement producer – that all feature the distinctive Blue Circle logo, that have been designed for a variety of gardening and landscaping tasks. These might include activities such as laying paving slabs, fixing fence posts and doing small concreting and bricklaying projects like building a brick barbeque.
Following extensive research, the range of versatile, weather-resistant plastic tubs was designed with the gardening and landscaping market in mind, allowing users to take out just the right amount of product needed and re-seal the rest for future use - saving time, waste and money.
The newly-redesigned tubs are easy to carry and use and now include attractive, end-user-friendly instructions, application photographs and guidelines so that users can feel confident in the job at hand.
Chris Cooper, Packed ProductsStrategic Marketing Manager, said: “We are thrilled to be bringing this new range of plastic tubs to GLEE. It is always a great occasion for us to meet our customers from garden centres across the UK and we look forward to welcoming them to our stand this year.
“With these products, we have brought customer-led innovation to market, responding to an increased demand from garden centres and their customers for easy-to-use, ready-mixed cement and mortar products.
Mike Lomax, Marketing Communication Manager (pictured), said “The new packaging includes our famous Blue Circle branding which re-enforces our strong heritage of innovation. We will be supporting the launch with a hard hitting National Consumer campaign to show how these new products help make it easier for gardeners to get the results they want- in a simple ‘easy to use’ and ‘clean to carry’ solution that they have never had before.”