In This Issue
Glee opens in the morning - and there's so much to see
Green Heart delivers Glee visitors a spectacular welcome
Glee New Product winners will be announced at 10:00am Sunday morning
Johnsons Lawn Seed wins the race to raise funds for Greenfingers
Kelkay to launch 107 new products at Glee 2014
Nordic's easy-care Pergodas make debut
Innovation and versatility from Tildenet and Haxnicks
Gardenonaroll set to launch two new products
Apta launch unique lightweight planter concept
Gardman develops premium wild bird care brand ‘The Ernest Charles Co’
New and expanding ranges from Whitefurze at Glee
95 years of bulb growing at Taylors and now they're going all "Bake Off"
Charles Bentley to launch premium brushes range
GardenDeal app: the mobile loyalty scheme for garden centres!
It’s a rake, Jim, but not as we know it…
Win a day's design consultation from Catering Design Group
New waterproof accessories brand to showcase at Glee
Stax launch new Ambassador ranges at Glee
New cordless garden tools go head to head with petrol rivals
Outside decor from Home2Garden
Family run business will deliver inspiring environments
Log this: a warm welcome awaits at HOTMAX
How Garden Centres win the Coffee Shop War
Karcher unveil ‘chore-free’ watering range
Norfolk Leisure bring a touch of festive glitter to hall 17
Now there's a Rootgrow pack for evergreens
Westland Horticulture to showcase new range at Glee
More would visit garden centres if coffee was better says survey
Buyer Connect: let the power networking begin...
Don't rest on your laurels...promote them in red and green pots
Neudorff gear up for UK expansion
Giraffe sculptures take a bow at Glee after Tour de France appearance
Smart Solar to re-launch as Smart Garden
Glee Food & Catering Zone helping garden retailers grow profits
Free Glee Daily News and Free Glee Catalogue
Contacts for new stories

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GardenDeal app: the mobile loyalty scheme for garden centres!



Many garden centres struggle to make their loyalty scheme effective. Apart from giving away points as a credit, most retailers do nothing to get the most out of it. Garden Connect is introducing the GardenDeal app: an effective and affordable solution to give your garden centre the loyal customers it needs!

GardenDeal is a generic App available at iOS, Google Play and for Windows Mobile from September 2014. Consumers can download the app free of charge. After downloading they can register themselves and select their local garden centre. The app shows them current coupons available for use at the garden centre. Garden centres can login and add their own coupons to the app. Customers visiting the garden centre will see even more coupons upon arrival.

Founder of Garden Connect Edwin Meijer: “We’re using iBeacons to show customers instore coupons. Retailers can change these coupons any time of the day, so they can play ball and change offers for example if the weather is changing. Instore promotions are very effective to generate more impulsive sales.”

Apart from the coupons, customers visiting the garden centre will get a digital stamp in the app. “Every 5th stamp will generate an extra coupon. Unlike the old fashion stamp cards, we can send out coupons based on the number of visits. Bigger rewards should be given to customers who visit your garden centre more often.” explains Edwin Meijer.

The app combines smartphones and e-mail communication. After visiting the garden centre, customers will be sent an e-mail to say thanks and invited to write a review. If someone hasn’t visited the garden centre for certain periods of time, another e-mail can be sent out. “Is it your customers birthday, then why not send out an e-mail with a special coupon? Our system automates this communication. The e-mail is sent on your customers birthday and the birthday coupon will be visible in the app for just a few days. Garden centres can setup their own e-mail scheme and all e-mails are sent based on the data we automatically retrieve from the customers behavior.”

The GardenDeal app doesn’t require any integration with epos systems. For example: “A voucher of £6 off by post every quarter is outdated and expensive. We’re offering garden centres to communicate instantly with their customers and as frequently as they want. With traditional loyalty schemes you give a reward at the check-out, just a minute before they leave the centre! Using the iBeacons, we can give them a reward whilst they are shopping. With the Garden Deal app you can generate more sales today, keep in touch with your customers and get them back more frequently.”

Costs are based on a monthly charge per user. For 250 users the costs are just £0.12 per user, per a month including an unlimited number of coupons and e-mails. The monthly charge for the iBeacon is £15 which includes free replacements.

In 2015, more iBeacons will become available to add more flexible instore promotion: “Customers who are in the centre for over 30 minutes, but who haven’t visited the restaurant might get thirsty. You have the opportunity to  automatically send them a second-coffee-free voucher to get them in your restaurant. We just started this development and there are many opportunities for retailers. Customers aged 50 & older are rapidly adapting new technologies so no doubt smart retailers want to benefit from it as soon as possible. With the use of this revolutionary app, we can also start to attract the next generation of garden centre customers who are already mobile app savvy.”

For more information please go to www.gardendeal.co.uk.

Garden Connect at Glee 2014.  Stand 18N60 &18N62

                                                 

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