In This Issue
Great expectations for Glee 2018
Registration for Glee 2018 now open
Glee confirm new 2019 opening days
New products, new brands, new category, new season!
Corona Tools: America's leading name in garden tools is launching in the UK
Shaping Garden Centres for the Future
The Big Cheese Ultra Power – for big pest problems
Elho increases consumer focus
The Future for Scotts is Evergreen!
Patio Black Spot gives 'Spores for Thought'
Bord na Móna set to launch 'Growing Media Academy'
Vitavia cannot wait to see you all at Glee 2018
Design and display finesse with bulb gift products reaps rewards
Apta raises money for the Royal British Legion
Johnsons look to launch world firsts at Glee
Unrivalled packaging and merchandising options
April Raven for Briers Debut Collection launches at Glee
Zest to display diverse range of timber products
New Urban Air Plants Range for Glee 2018
Primeur return to Glee after celebrating GIMA award
From Kitchen to Restaurant and Beyond...
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
Get ready for Greenfingers Charity’s 20th anniversary at this year’s Glee
Still time to join the new Glee Discovery Tour
Happy Gardening comes to Retail Lab @ Glee, in association with the HTA
Hozelock return to the 2018 Retail Lab at Glee
Ivyline to return for 2018 Retail Lab at Glee
Woodlodge return to the 2018 Retail Lab at Glee
How to be a successful exhibitor and identify the buying signs
Glee introduces new Discovery Tour
Glee Green Heart update
The Great British Growing Awards come to Glee
Deco-Pak to launch ‘never before seen’ paving products at Glee
Garland/Worth Gardening will launch over 40 new products at Glee
Garden cooking and heating at Glee
Speaker to present gardening and wellbeing vision
Neudorff to reveal new product families at Glee
STIHL returns to Glee with cordless range
Glee Daily News and GDPR
Glee visitors invited to find out more about the GCA
The power of winning a Glee New Product Award
Glee Buyers Power List 2018: the shortlist
Maximise the boom in pet product sales
GIMA Innovators Seed Corn Fund
Pot of Prosecco: Woodlodge to support Greenfingers Charity at Glee with pottery raffle
ecofective’s Child and Pet safe range goes from strength to strength
New eco paints for gardens and the home
News Update
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 

The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...

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Hozelock return to the 2018 Retail Lab at Glee
 

Launched at Glee 2017, the Retail Lab was a key focal point for the annual garden retail exhibition. Unlike anything before seen at Glee, it was a place to experience the beating heart of the industry, with a view to what the future holds. Combining interactive content, with inspirational product displays and tangible business advice, The Retail Lab cemented itself as a thriving hub of inspiration and knowledge at Glee.

Here we catch up with Carol Wright, UK Marketing Manager at Hozelock, one of the 2017 Retail Lab sponsors, to find out more about Hozelock’s experience and why the company has confirmed its place within the 2018 Retail Lab, in association with the HTA, feature.

What made you decide to become a sponsor of the Retail Lab at Glee in 2017?
We felt the Retail Lab was an unmissable opportunity in that it was important to participate in such a central activity at Glee to be able to connect with the retailers who attend.  The principle of the lab was to demonstrate and signpost activities that could help to drive relevance and excitement to consumers in-store, and to demonstrate how consumers needs are changing, in what is proving to be a very challenging retail environment.  As brand leaders in garden watering, we have a key role to play in helping retailers to participate and engage with the nation’s gardeners.

What products/ranges were included?
We showcased our automatic watering range – Easy Drip, as well as our Cloud and Sensor Controllers.  We also promoted our Plant a Pot for Bees campaign to encourage consumers to plant more bee-friendly pots which have been a huge success and has since been implemented in many garden centres.  Visitors to the Retail Lab also saw our Pure range of natural gardening products, which are an alternative to using chemicals.

How did being part of the Retail Lab benefit your business?
We felt taking part and sponsoring the inaugural Retail Lab at Glee helped us to engage with customers and explain our Plant a Pot campaign, and how well it fitted with forward trends in retailing.  The Retail Lab also provided the perfect launch pad to drive traffic to our stand, so we could have direct conversations with customers.

What advice would you give any other brands thinking of getting involved in 2018?
Make sure you have products or campaigns that work with and complement the trends identified by the Retail Lab.  If you’re not connected in this way, you’ll soon be found lacking!  Go with it and be enthusiastic, it’s a great team effort that helps all the participants.

Have you implemented any of the Retail Lab ideas within your own business? Has it inspired you to think differently about your ranges or how you work with retail customers?
We already had the connections made and the Retail Lab was the perfect way of demonstrating this.  Our Plant a Pot campaign was a perfect fit for the 2017 Re-wilding theme and that grew naturally from our appearance in the Retail Lab.  The concepts also opened up a lot of conversations about the correct format of POS to help retailers and Hozelock communicate these messages in store and allowed us to become more directly involved in our customers’ own marketing activities so we were able to support each other more throughout the season.

What can people expect to see from you at Glee 2018?
We are looking forward to the show in September and will be promoting and supporting messages such as environment, water saving, recycling, connecting with consumers and natural gardening – all a great fit with the Happy Gardening trend identified in this year’s Retail Lab, which will explore the ways that gardening can enhance our lives.

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