See us at Glee 17R58





In This Issue
Glee opens in the morning…and there’s so much to see
'Retail theatre' concept provides a new level of sales support for Deco-Pak customers
Fill your boots with exciting NEW products & EXCLUSIVE show offers at BRIERS this Glee!
Kelkay builds on Borderstone range
The world's finest garden rooms, now under your own brand name
Taylors to unveil stunning new amaryllis box design
Bord na Móna UK launches new products at Glee
Rumours of new lawn seed signing reaches fever pitch
Gardman to launch tools that are perfect for children
Walsall Wheelbarrow Company showcases range at Glee
Centurion Europe to showcase extensive range of products
Darlac continues to gather momentum
Entries pour in for Glee New Products Showcase
FCL Global - Official Logistics partner of Glee
Innovative tools inspired by the past
Talking about a revolution - Fiskars at Glee
Wildlife World focuses on education for retail success
Promote conifers, HTA will urge Glee visitors
Advanced Retail to showcase business-boosting software at Glee
Durstons add new 10-litre Multi Purpose to range
New Stax website makes life easier for customers
Comprehensive collection from Draper Tools
Over 80 new products to be launched by Garland/Worth Gardening
Westland set to showcase strongest brand line up at Glee
Trans-Continental Group set to launch the Terra Flame Outdoor Collection
Cool chairs and bold garden sheds add to Brundle’s excitement at Glee return
PetQuip Business Village comes to Glee 2015
Tarmac launches new range of gardening products
Smart array of products at Glee
Roundup returns to Glee with more good news for retailers
Glee's Top 100 chart offers clues to what's hot
Glee Daily News team on hand to bring you all the news
Hozelock launch watering by remote control
Year of research drives major Town & Country re-brand
All the industry news, as it happens
Entries pour in for Glee New Products Showcase
 
The Glee New Products Showcase is building to be the biggest for years as entries from exhibitors pour in...
Read more»
Facebook Twitter LinkedIn Del.icio.us Digg
Contacts for new stories

Editorial Contacts:
neil.pope@tgcmc.co.uk
mike.wyatt@tgcmc.co.uk
trevor.pfeiffer@tgcmc.co.uk


Advertising Contacts:
mandy.atkin@tgcmc.co.uk
ben.greenwood@tgcmc.co.uk


Follow Us:


facebook  Twitter  Linked In


Talking about a revolution - Fiskars at Glee
The driver for the Fiskars 2015 campaign is to revolutionise gardening. It's to change our perception and experience of growing and this is what Fiskars will be bringing to Glee 2015.

Ethnobotanist and TV celebrity James Wong, brand Ambassador for Fiskars, will be on the Fiskars stand speaking with retailers and trade about the importance of getting more people involved in gardening; from kick starting a new generation of garden lovers to re-juvenating the gardening experience for those already growing. And it’s not just words, James will be demonstrating just how enjoyable, fun and relaxing gardening and growing can be.

The revolution theme continues with Fiskars presenting design-led ranges that combine design aesthetics with ergonomic principle and technology, resulting in tool ranges that take the hard work out of gardening and put the passion back in.

“It’s great to be back at GLEE this year and really exciting that our new brand ambassador, James Wong will be with us on the Fiskars stand,” says John Grayson, Regional Director of South West Europe at Fiskars.

“We’ve had some tremendous developments at Fiskars recently with new product launches and some attention grabbing and educational new point of sale to further support our retailers.  We look forward to introducing these to the trade at this year’s show.”

Next revolution of axes

The next generation of Fiskars Axes will be available for the trade immediately. This revolutionary range of virtually unbreakable 4th generation axes feature a new 3D grip for faster speed swing and increased safety. The new range has been awarded the prestigious Red Dot Award 2015 for high quality design. 

Fiskars has been an expert in making durable axes since the 17th century. The Finnish company has continually improved the design and quality to match consumer needs with the latest advancements. The latest generation of Fiskars axes is developed to guarantee the best experience by matching each tool to task and skill level. In recognition of the high standards achieved, the 4th generation Fiskars axe range comes with an extended 25 years warranty. 

The new Fiskars Light range

The new Fiskars Light range is launched at GLEE, a 2016 collection that showcases Fiskars ongoing commitment to develop ranges that make gardening easier and increase enjoyment of tasks. It is another perfectly timed and on trend introduction.

Recent research from Fiskars show that over 90% of consumers considered gardening to be a heavy task. The new Fiskars Light range equips retailers with the tools needed to educate consumers about the pleasure of gardening.

As a further benefit, an increased interest in a healthier lifestyle and home grown food, alongside a rise in urban gardening has shown the need for smaller and lighter garden tools for kitchen gardening.

The new Light tools are slightly smaller in size than standard ranges, making them more suitable for smaller spaces. Equally, the new tools are perfectly designed for more elderly gardeners along with younger generations keen to get growing outdoors. Fiskars is keen to kick start a new generation into loving their garden and enable older generations to continue to gain pleasure from gardening.

The range includes a digging spade, planting spade, digging fork, leaf rake, soil rake, weeding knife, weeder, cultivator, hoe and a new weed puller.

Next generation of Weed Puller

The innovative and universally recognised Fiskars Weed Puller has created a whole new market category, with sales of over 4 million units and trade sales up 200%. These impressive figures have assured Fiskars the market leader status in Europe.

Despite these impressive figures, there is still a large market share available. However, traditional weeding tools remain the implements of choice for 53% of lawn owners, often leading to poor results and increased physical strain. Additionally, 58% still use herbicides as the main defence against weeds, these include toxic substances that can impact on health.

The next generation of Fiskars Weed Pullers is tailored to suit the criteria of core ranges for Xact™ and the  and the new Fiskars Light ensuring that Weed Pullers can be matched with individual requirements.

The Xact™ Weed Puller benefits from an optimised ergonomic grip and new pedal design to reduce unnecessary strain and increase durability.

The new Light Weed Puller offers reduced weight with a shorter shaft profile and the introduction of a new colour combination in White and Clay.

Facebook Twitter LinkedIn Del.icio.us Digg
Email Software by Newsweaver